{"title":"Wheel \u0026 Tyre Care","description":"\u003cp\u003eDedicated wheel cleaners, tyre dressings and alloy care products. Safe on all wheel types including alloys, painted and coated finishes.\u003c\/p\u003e","products":[{"product_id":"alloy-bright-1l","title":"Alloy Bright – Acidic Aluminium Cleaner \u0026 Brightener","description":"\u003ctable width=\"100%\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-top: 1px solid #e8e8e8; border-bottom: 1px solid #e8e8e8; margin-bottom: 16px;\"\u003e\n\u003ctr\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🚚 Free delivery over £35\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e✅ In stock \u0026amp; ready to ship\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🔒 Secure checkout\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e📞 Expert advice: 01833 662925\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eNeglected alloy wheels develop a dull, milky haze over time — not brake dust, but oxidation and deep-set contamination that alkaline cleaners can't touch. Alloy Bright is the specialist fix: a \u003cstrong\u003epowerful acidic formula\u003c\/strong\u003e that cuts through oxidation, heavy grime, and built-up contamination to restore the original bright, clean finish of alloy and aluminium wheels.\u003c\/p\u003e\n\n\u003cp\u003eOne treatment on badly neglected wheels can take years off their appearance.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eAlloy Bright vs Brite Wheels vs Cherry Bomb — which do you need?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAlloy Bright\u003c\/strong\u003e (this product) is for restoring heavily oxidised or neglected alloy wheels — it's a periodic deep treatment, not an everyday cleaner. \u003cstrong\u003eBrite Wheels\u003c\/strong\u003e is your safe, acid-free cleaner for every wash. \u003cstrong\u003eCherry Bomb\u003c\/strong\u003e removes iron fallout and brake dust contamination with a colour-change reaction. For best results: Alloy Bright for a periodic deep restore → Cherry Bomb monthly for iron decontamination → Brite Wheels every wash.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoves oxidation and dull haze\u003c\/strong\u003e — the acidic formula dissolves the surface layer of oxidation and contamination that leaves alloys looking milky and tired.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores bright aluminium finish\u003c\/strong\u003e — brings bare, uncoated, and polished aluminium back to a clean, bright appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-acting\u003c\/strong\u003e — works quickly even on heavily neglected wheels. Most results visible within a short dwell time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoves brake dust and heavy road grime\u003c\/strong\u003e — cuts through contamination that resists alkaline cleaners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrade and professional strength\u003c\/strong\u003e — widely used by commercial vehicle operators, wheel refurbishers, and professional valetors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eImportant safety notes\u003c\/h3\u003e\n\u003cp\u003eAlloy Bright is an \u003cstrong\u003eacidic product\u003c\/strong\u003e — read the label carefully before use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot suitable for lacquered, painted, or powder-coated wheels — use Brite Wheels instead.\u003c\/li\u003e\n\u003cli\u003eNot suitable for chrome wheels.\u003c\/li\u003e\n\u003cli\u003eAlways test on a small, inconspicuous area before full application.\u003c\/li\u003e\n\u003cli\u003eWear appropriate gloves and eye protection.\u003c\/li\u003e\n\u003cli\u003eDo not allow to dry on the surface — rinse promptly and thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eEnsure wheels are cool and away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eRinse wheels to remove loose dirt.\u003c\/li\u003e\n\u003cli\u003eApply Alloy Bright to the wheel surface using a brush or trigger sprayer.\u003c\/li\u003e\n\u003cli\u003eAllow 1–3 minutes dwell time — do not let dry.\u003c\/li\u003e\n\u003cli\u003eAgitate with a suitable brush to loosen contamination.\u003c\/li\u003e\n\u003cli\u003eRinse immediately and thoroughly with a pressure washer or hose.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for heavily oxidised surfaces.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eSizes available\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e500ml\u003c\/strong\u003e — for periodic treatments on one or two vehicles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1L\u003c\/strong\u003e — ideal for regular use or multiple vehicles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5L\u003c\/strong\u003e — trade, professional, and commercial use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eQuestions? Email us at \u003ca href=\"mailto:sales@autorae-chem.com\"\u003esales@autorae-chem.com\u003c\/a\u003e or call 01833 662925.\u003c\/em\u003e\u003c\/p\u003e","brand":"Auto Rae-Chem","offers":[{"title":"500ML","offer_id":27685415551056,"sku":"AA3AAC-1","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":27691697012816,"sku":"AA3AAC-2","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":27691697045584,"sku":"AA3AAC-3","price":27.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/files\/Image198.jpg?v=1787653754"},{"product_id":"hi-shine-25l","title":"Hi-Shine – Long Life Silicone Tyre Dressing","description":"\u003ctable width=\"100%\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-top: 1px solid #e8e8e8; border-bottom: 1px solid #e8e8e8; margin-bottom: 16px;\"\u003e\n\u003ctr\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🚚 Free delivery over £35\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e⚠️ Low stock — 5 units of 5L left\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🔒 Secure checkout\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e📞 Expert advice: 01833 662925\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eYour tyres are one of the first things people notice — and nothing makes a car look more neglected than grey, dried-out rubber. Hi-Shine brings them back to a deep, wet-look black that lasts for weeks, not days.\u003c\/p\u003e\n\n\u003cp\u003eUnlike water-based dressings that wash off after the first rain shower, Hi-Shine is a \u003cstrong\u003epremium solvent-based silicone formula\u003c\/strong\u003e that bonds to the rubber and stays put — giving you that showroom finish that holds up through British weather.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting gloss\u003c\/strong\u003e — solvent-based formula penetrates and bonds to rubber rather than sitting on the surface. One application lasts weeks, not a single wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep wet-look black\u003c\/strong\u003e — restores faded, grey tyres to a rich, dark finish. Works equally well on rubber trim, wheel arch liners, and plastic mouldings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepels water and dirt\u003c\/strong\u003e — the silicone barrier slows down re-contamination, keeping tyres looking cleaner for longer between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to apply\u003c\/strong\u003e — wipe on with an applicator pad, leave for 2–3 minutes, buff off any excess. No complicated preparation needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile\u003c\/strong\u003e — safe on all tyre types, rubber trim, plastic bumpers, and door seals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eSizes available\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e500ml\u003c\/strong\u003e — ideal for regular home use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1L\u003c\/strong\u003e — great value for enthusiasts or frequent detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5L\u003c\/strong\u003e — trade and professional use, or for those who like to stock up \u003cem\u003e(only 5 left in stock)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eMake sure tyres are clean and dry before application.\u003c\/li\u003e\n\u003cli\u003eApply a small amount to a foam applicator pad.\u003c\/li\u003e\n\u003cli\u003eWork evenly across the tyre sidewall in circular motions.\u003c\/li\u003e\n\u003cli\u003eAllow 2–3 minutes to absorb, then remove any excess with a clean cloth.\u003c\/li\u003e\n\u003cli\u003eAvoid driving for 15–20 minutes to allow the dressing to fully set.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cem\u003eQuestions? Email us at \u003ca href=\"mailto:sales@autorae-chem.com\"\u003esales@autorae-chem.com\u003c\/a\u003e or call 01833 662925.\u003c\/em\u003e\u003c\/p\u003e","brand":"Auto Rae-Chem","offers":[{"title":"1L","offer_id":31707267891280,"sku":"HS2","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":56164063379839,"sku":"HS3","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/files\/Hi-Shine-Shopify-01-Hero-2048.png?v=1787653755"},{"product_id":"xtract-xtreme-5l","title":"Cherry Bomb Iron Remover – Fallout Gel Wheel Cleaner That Bleeds Red","description":"\u003cp\u003e\u003cstrong\u003eThat brown haze on your alloys isn’t grime — it’s embedded iron from brake dust, and normal wheel cleaners won’t shift it.\u003c\/strong\u003e Spray Cherry Bomb on, watch it bleed red as it dissolves iron fallout on contact, then rinse clean. No scrubbing. No scratching.\u003c\/p\u003e\n\n\u003ctable width=\"100%\" cellpadding=\"6\" cellspacing=\"0\" style=\"border-top: 1px solid #e8e8e8; border-bottom: 1px solid #e8e8e8; margin-bottom: 16px;\"\u003e\n\u003ctr\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🚚 Free delivery over £35\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e⚠️ Low stock — only 8 units of 500ml \u0026amp; 1L left\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e🔒 Secure checkout\u003c\/td\u003e\n\u003ctd align=\"center\" style=\"font-size: 13px; color: #555;\"\u003e📞 Expert advice: 01833 662925\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003chr\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003epH neutral iron remover\u003c\/strong\u003e — safe on all wheel types including alloys, painted wheels, chrome, and lacquered finishes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour-changing reaction\u003c\/strong\u003e — turns deep red\/purple on contact with iron contamination so you can see it working.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel formula clings to vertical surfaces\u003c\/strong\u003e — stays on wheel faces and spokes long enough to fully dissolve brake dust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on paintwork too\u003c\/strong\u003e — remove iron fallout from door panels, sills, and bodywork before polishing or waxing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo agitation needed on light contamination\u003c\/strong\u003e — on heavy soiling, a soft brush after dwell time gives a showroom finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eEnsure wheels are cool and away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eRinse wheels to remove loose dirt.\u003c\/li\u003e\n\u003cli\u003eSpray Cherry Bomb liberally onto the wheel surface.\u003c\/li\u003e\n\u003cli\u003eAllow 3–5 minutes dwell time — you’ll see the product bleed red as it reacts.\u003c\/li\u003e\n\u003cli\u003eAgitate with a soft wheel brush if needed on heavier contamination.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with a pressure washer or hose.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e⚠️ Do not allow to dry on the surface. Do not use on bare\/uncoated metal wheels. Always test on a small area first.\u003c\/p\u003e\n\n\u003chr\u003e\n\u003ch3\u003eSizes available\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e500ml\u003c\/strong\u003e — for occasional decontamination washes \u003cem\u003e(only 8 left)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1L\u003c\/strong\u003e — for regular use or multiple vehicles \u003cem\u003e(only 8 left)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5L\u003c\/strong\u003e — professional valetors and trade use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eQuestions? Email us at \u003ca href=\"mailto:sales@autorae-chem.com\"\u003esales@autorae-chem.com\u003c\/a\u003e or call 01833 662925.\u003c\/em\u003e\u003c\/p\u003e","brand":"Auto Rae-Chem","offers":[{"title":"500ml","offer_id":27869953917008,"sku":"XTRAX-2","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":27869953949776,"sku":"XTRAX-3","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":56111136047487,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/products\/6380871a923d7b6dcb5b3a1a.png?v=1686563366"},{"product_id":"martin-cox-genuine-american-commercial-tyre-dressing-applicator-x-3","title":"Martin Cox Genuine American Commercial Tyre Dressing Applicator x 3","description":"\u003ch2 class=\"page_h\"\u003e\u003cspan class=\"Body-C-C5\"\u003e\u003cspan class=\"Body-C-C4\"\u003eAmerican Style Tyre Dressing Applicator\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cul class=\"Body-P-P5\"\u003e\n\u003cli class=\"Body-P-P6\"\u003e\u003cspan class=\"Body-C-C5\"\u003eFor use with commercial tyre dressings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Body-P-P6\"\u003e\u003cspan class=\"Body-C-C5\"\u003eCrescent shaped\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Body-P-P6\"\u003e\u003cspan class=\"Body-C-C5\"\u003eEasy grip slot\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Body-P-P6\"\u003e\u003cspan class=\"Body-C-C5\"\u003eProfessional product\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Martin Cox","offers":[{"title":"Default Title","offer_id":40287285084240,"sku":"0F-KKZ8-1J53","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/files\/67277f7830acc9f5cfe59ad5.png?v=1787653575"},{"product_id":"auto-rae-chem-tyre-dressing-supreme-5l-water-based-with-2-applicators","title":"Tyre Shine Dressing – Wet Look Gloss Finish for Rubber \u0026 Trim","description":"\u003cp data-start=\"236\" data-end=\"613\"\u003eAn \u003cstrong data-start=\"239\" data-end=\"280\"\u003eeconomical, water-based tyre dressing\u003c\/strong\u003e designed to enhance and protect your vehicle’s appearance. Specially formulated to restore a \u003cstrong data-start=\"374\" data-end=\"399\"\u003esmooth, original look\u003c\/strong\u003e to tyres and exterior trim, while added glossing agents provide a clean, lasting shine. Easy to apply and safe on rubber and plastics, this dressing delivers up to \u003cstrong data-start=\"564\" data-end=\"592\"\u003e5 days of durable finish\u003c\/strong\u003e in dry conditions.\u003c\/p\u003e\n\u003cp data-start=\"615\" data-end=\"771\"\u003e✅ Water-based \u0026amp; economical\u003cbr data-start=\"641\" data-end=\"644\"\u003e✅ Restores natural appearance\u003cbr data-start=\"673\" data-end=\"676\"\u003e✅ Adds gloss \u0026amp; depth\u003cbr data-start=\"696\" data-end=\"699\"\u003e✅ Safe for tyres \u0026amp; exterior trim\u003cbr data-start=\"731\" data-end=\"734\"\u003e✅ Lasts up to 5 days in dry weather\u003c\/p\u003e","brand":"AUTO RAE-CHEM","offers":[{"title":"5L","offer_id":39708272001104,"sku":"2F-NUAC-WNTN","price":26.4,"currency_code":"GBP","in_stock":false},{"title":"1L","offer_id":39708272033872,"sku":"2F-NUAC-WNTN-2","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":39708272066640,"sku":"2F-NUAC-WNTN-3","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/files\/Image_4_015d495a-ecae-4e37-aabd-8631c09b9d6c.jpg?v=1787653398"},{"product_id":"wheel-cleaning-gel-5l-free-brush-spray-bottle","title":"Wheel Cleaning Gel – Grape-Scented Formula, 5L","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAuto Rae-Chem Advanced Wheel Cleaning Gel – Grape-Scented, Superior Dirt Removal (5L)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003eAuto Rae-Chem Advanced Wheel Cleaning Gel is a powerful, high-performance formula designed for effective wheel and tire cleaning. The thick, gel-like consistency clings to surfaces, allowing for superior dirt, brake dust, and grime removal without dripping or splashing. Infused with a refreshing grape scent, this cleaner leaves your wheels looking pristine while providing a safe, non-abrasive clean. Ideal for automotive professionals and enthusiasts, Auto Rae-Chem's 5L formula ensures long-lasting, effective cleaning power for all types of wheels and rims.\u003c\/p\u003e","brand":"Auto Rae-Chem","offers":[{"title":"Default Title","offer_id":40027302592592,"sku":"372514693128","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/5470\/8048\/files\/Image1_1b23dc9b-c80c-4be6-b6ce-22a385c070be.jpg?v=1759570589"}],"url":"https:\/\/autorae-chem.com\/collections\/wheel-tyre-care.oembed","provider":"Auto Rae-Chem","version":"1.0","type":"link"}